We serve to represent and champion a diverse set of customers. In an industry where beauty norms have only just begun to be challenged, we've been breaking down these rules and standing for inclusivity since day one.

Our story began in 2009 in a small studio in the middle of nowhere. With only one desk and next to no free time... our brand was born. Our passion for Uniqueness, Collaboration, Transparency and products that deliver, brought our vision, and products, to life.

The goal was to develop quality beauty products which is accessible to everyone.

True Cosmetics was founded by a team with purpose and passion with a thirst for transparency and products that deliver. For over 10 years we have combined our resources and expert knowledge to build a catalog that embodies beauty and wellness philosophy through our products.

We have been visionaries from day one. Seeing possibilities is what we did when, nearly a decade ago, we brought together beauty in a way that no one else had imagined.

At the forefront, working with others to ensure the best products with the best support available. We look forward to meeting with you at our stores.